'Narrative Economics': Book Explores The Way Stories Drive Money

Published: Friday, November 8, 2019 - 1:07pm
Updated: Friday, November 8, 2019 - 1:13pm
Audio icon Download mp3 (11.04 MB)

Economists are largely focused on numbers and data — which makes sense — but statistics and figures don’t necessarily grab the public’s attention. And, frankly, they can be hard to understand.

They also don’t go viral in the same way that relatable stories often do.

Nobel Prize-winning economist Robert Shiller digs into that topic and its importance in his new book "Narrative Economics: How Stories Go Viral and Drive Major Economic Events."

He joined The Show to talk about his work.

More Stories From KJZZ

If you like this story, Donate Now!