Crowdfunding Trends Make Raising Money For Grassroots Efforts A Lot Easier

Published: Friday, July 17, 2015 - 4:13pm
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Raising a lot of money — like tens of thousands of dollars — used to have to be done by going to a bank or having a wealthy relative.

But the emergence, explosion even, of crowdfunding has offered many more options for grassroots efforts to bring in cash for projects.

Ethan Mollick is an Assistant Professor of Management at the Wharton School of Business.

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