PlayStation To Be Fiesta Bowl's New Title Sponsor

By Carrie Jung
Published: Wednesday, November 16, 2016 - 8:01am
Updated: Wednesday, November 16, 2016 - 8:06am

The Fiesta Bowl has a new title sponsor for this season’s college football playoff game.

PlayStation has signed a multiyear deal after two other title sponsors had short tenures.

Obstacle race organizer BattleFrog was the title sponsor in 2016. The company replaced Vizio from the year before.

In a statement, Fiesta Bowl officials said PlayStation users closely match the demographics of the ESPN bowl games.

The College Football Playoff Semifinal game will be played in Glendale on New Year’s Eve.

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